Erez Tsalik

Erez Tsalik

Innovation Expert & Senior Facilitator at SIT - Systematic Inventive Thinking

About Me

As a Senior Facilitator at SIT – Systematic Inventive Thinking, I am an opinion leader in the areas of Innovation and Creativity with over two decades of experience. I facilitate across all SIT applications, including New Product Development, Marketing Communications/Advertising, Problem Solving, and Innovative Strategy, with particular expertise in Conflict Resolution and Co-Opetition applications.

With a background spanning almost 10 years in IT and Hi-Tech developments as a CIO and Systems Management expert, I bring a unique perspective to innovation processes. I've conducted projects with leading international clients including Disney, Airtel, Kraft, Siemens, Molex, OCBC, BP, HP, and Tnuva, and have extensive experience working in developing markets and with social and environmental organizations.

I'm passionate about sharing innovative methodologies and insights through keynote speaking, workshops, and academic lectures around the world.

Areas of Expertise

Systematic Inventive Thinking

Expert facilitator in structured creativity methodologies that enable predictable innovation for organizations worldwide.

Problem Solving

Applying structured inventive thinking to identify novel solutions to complex business challenges.

Marketing Communications

Creating innovative approaches to brand messaging and advertising that break through market noise.

New Product Development

Guide organizations through structured innovation processes to create groundbreaking products and services.

Co-Opetition Strategies

Developing frameworks for competing companies to collaborate while maintaining competitive advantages.

Conflict Resolution

Specialized in applying creative thinking methodologies to resolve complex organizational and interpersonal conflicts.

Innovation Research & Publications

As an innovation researcher, I regularly publish articles exploring new methodologies and insights in the field of creative thinking.

January 2024

Fork or Chopsticks – Which Innovation Tools Do You Use?

An exploration of different approaches to innovation tools and when to use each for maximum effectiveness.

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June 2023

Driving Automotive Innovation: Maybe it's time to change gears

How the automotive industry can embrace new innovation paradigms to address current challenges.

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September 2024

Innovation in 2024: Are We Thinking Differently Enough?

A critical examination of innovation practices in the current business landscape.

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February 2024

Should you learn TRIZ? – Yes. ….and No.

A balanced perspective on the value of TRIZ methodology in modern innovation practices.

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Notable Achievements

Client Testimonials

"Erez's facilitation of our innovation workshop transformed how our team approaches problem-solving. His methodologies are both structured and creative, leading to breakthrough ideas we would never have discovered otherwise."

— Corporate Innovation Director

"The Systematic Inventive Thinking approach that Erez brought to our organization has become an essential part of our product development process. His expertise and engaging teaching style made complex innovation principles accessible to everyone."

— Product Development Manager

"Working with Erez on our marketing strategy challenges was eye-opening. His unique perspective and structured creativity techniques helped us develop campaigns that significantly outperformed our previous approaches."

— Marketing Executive

Connect With Me

Interested in innovation consulting, speaking engagements, or workshop facilitation? Reach out through my professional channels below: